Celebrity 20Twenty

Luke Batty Foundation

Sport Creative considers it a great privilege to have had the opportunity to create and develop the Celebrity 20Twenty cricket event supporting the Luke Batty Foundation.

With such incredible support from our amazing sponsors, our enthusiastic talent, the media and the greater community, we have developed a strong platform to raise much needed funds and awareness for victims of family violence.

Celebrity Twenty20 Event

Campaign Reach & Results

  • 💰 Total media coverage valued in excess of $1.7 million.
  • 🌟 Secured 26 high profile celebrities to champion the cause.
  • 📰 Ten print articles valued at close to $1 million in exposure.
  • 📺 National news coverage on prime time Seven, Nine and Ten.
  • ☀️ Live Today Show cross on the morning of the event.
  • 🎬 Two dedicated live crosses from The Project.
  • 📻 15 radio interviews conducted across major stations.
  • 📢 14 radio CSA broadcasts aired within a two-week window.
  • 🗞️ Six 5×3 Herald Sun ads plus a major player promotion.
  • 🖥️ 28 online articles generating massive digital awareness.
  • 💎 Highly successful VIP event held on-site during the day.

Event Outcomes

  • 🏏 Outstanding Coverage: An exceptional level of media exposure that exceeded all expectations.
  • 🏏 Enthusiastic Talent: Incredible support from participants who championed the mission.
  • 🏏 Community Engagement: Significant support from the greater community who came out for the day.
  • 🏏 Sponsor Partnership: Vital contributions from sponsors to build a strong charity platform.
  • 🏏 Awareness Impact: Generated crucial awareness for victims of family violence.

“It was a truly incredible day for everyone involved. The atmosphere around the ground was electric, and seeing the players, celebrities, and the community enjoy such a great day out for a worthwhile cause was a highlight. It was a privilege for Sport Creative to lead the development of such a significant platform.”

— Dustin Arrowsmith, Managing Director